/ Inside culture — 04BGROUP · 2026

What happens between projects.

/ Inside culture — 04

Our culture stands on four pillars: transformation, transparency, innovation and teamwork. They aren't posters on a wall — they're how things actually get done here.

Transformation

If something stops making sense, we change it. No nostalgia.

Transparency

What's said inside is what's said outside.

Innovation

We try new things before they're obvious. And we share what we learn.

Teamwork

Good ideas get better when they pass through another head.

/ Inside culture — —

Mon 9:30

Weekly focus

Fifteen minutes. What we move, what we postpone, where someone needs help.

Bi-weekly

Retrospective

We cross performance with judgment. We don't review what we did: we review what we were thinking when we did it.

Quarter

Open Holding

The four brands, one room. Whoever wants to listen, listens. Whoever wants to propose, proposes.

Year

Real pause

One week of full closure. No Slack, no email, no on-call. Heads need a retro too.

Always

Open office

Hybrid with no written rules but with the conviction that the good conversation happens in person.

When needed

1:1 mentoring

Not a program with a landing page. One person sitting with another to untangle a problem.